My Business is to produce cars that are safe, luxurious, but also fun and sporty.  The logo represents my business in multiple different ways.  The overall logo is in the shape of a diamond representing integrity and power.  The sword represent strength and power. The checkers at the bottom are a segment of a race ending flag which represents the sportiness of the brand. The target audience for my car is anyone that wants a goof fun car.  My logo appeals to my target audience because it has a lot of different things but s simple in the grand scheme. I am proudest with the little things and what they represent.  I could have put more time into diversifying the logo more.